3 Steps To Being Less Confused About Your Business Online – Sarah Ehlinger
Are You Confused About Your Branding?
I think we really hide behind that confusion a lot of times. So it’s a lot easier to say, “I don’t know what my colors should be” or ” don’t know what you know what my fonts should be or what my website should look like or what you know what my aesthetic on instagram should look like.
It’s super easy to hide behind that for weeks or months. I mean some people will do it for years you know and just keep monkeying with it.
There’s also just a lot of confusion when you’re building your personal brand.
What Really Matters With Your Personal Brand?
- What matters is figuring out who you are, who you want to serve.
- What you’re even offering.
- What the transformation is that you’re providing.
- How you’re providing that transformation.
Know Your Who, What, Why And How
So it’s a lot more important to really start with that foundational stuff and if you can really nail that and get that solid and and while you’re nailing that and getting that solid you can be posting, getting clients and getting experience .You can be doing all of this stuff once you have the branding stuff really solid
It is important that you really know your who, what, why and how.
Then you can go and step into it like okay now I really know what I want my aesthetics to look like and that process becomes so much easier.
A lot of times especially with personal brands people jump into that other piece first and then that leads them to all sorts of confusion.
What Is Your Brand Spark?
I work with my clients to create something called Brand Spark. So the brand spark is different depending on the person. So what the brand spark is is that one thing that’s gonna kind of tie everything else together and help you show up more consistently and show up more easily.
The Brand Spark could be a bunch of different things the brand spark could be your actual offer like maybe your offer is super unique in your niche like nobody else is really offering something like that. Maybe you have certain features or benefits that are just really really unique to you.
That could be your spark and you could build everything around it. Maybe your Spark is like say maybe you’re a service provider or consultant or a coach, maybe your Spark is like your technique, your how. The “how” you do you deliver a transformation. Then you can start to build everything around that spark.