99% of All The Opportunities And Risks In a Business Begin And End With People – Vinay Raman
If you don’t understand people you’re leaving a lot on the table.
That’s what we’ve done as a company is started to take a look at how can we start to help leaders of companies and the employees themselves understand themselves better so they can excel what they do and feel like they’re part something they want to be part of.
We would analyze the roles within the company.
Take for example hypothetical pest control company they’ve got 10 employees performing in that particular role.
They’ve got 10 employees that hop into a truck or a vehicle to service their customers.
Those employees are out in the field but the supervisor or the leadership of that company cannot sit in that vehicle with them all the time.
So they have got to look at numbers like revenue and customer satisfaction scores to figure out whether they’re doing right and those are all lagging indicators but they don’t tell you the full story.
What we’ve done is started to build what I call a behavioral profile for each one of those employees.
For example let’s use some fictional employees in the same role, Jack and Sally.
We would ask, “where does Jack do really well, where is Jack really effective? He’s fantastic at talking to customers and he always gets really high ratings but he doesn’t see as many customers. Sally may be fantastic technically. She’s fabulous at putting down products and chemicals to prevent the bugs from coming back which makes homeowners happy but she doesn’t like talking much to people she likes to go do her job.”
So being able to see those nuances between Jack and Sally allows the ownership of that company to start to coach Sally and Jack in better ways. Each one of them has their own story, so the nice thing about this is, most every company has software already and most software is about productivity, so it’s already measuring something.