Every Company Should Be Doing A Podcast – Sam Mbatha
I genuinely believe every company should have a podcast in some form.
It doesn’t need to be weekly. It doesn’t need to be an interview based thing but there is a very very underserved market of people that love to listen to audio and would most likely listen to your content.
That doesn’t mean you can have an audience of a million people, it could be 100 or 200 people but what you can do through podcasting is speak to your ideal customer or client directly and spend a long time with them.
Think about an instagram post. You scroll past that in two three seconds. If it’s a video you sit there for a minute and watch it.
With a podcast you’re there with your customer or client for half an hour to an hour’s time and they’re spending time with your brand.
Think of it like a relationship between two people. The more time you spend with them the more they’re likely to be open to investing in you or spending money with you or spending time with you.
That is where podcasting comes into the marketing world.
Even if you just put a link to your show in your email footer but in a marketing respect it’s literally about spending time with your customer or client.
It’s not about constantly selling them or anything like that.
You can even offer them a discount code at the end of each episode but you know the people that would have got to the end of each episode have have heard all of what you said and they’re going to be easier to convert more so than somebody that you just kind of find on instagram or find through paid outreach.
The return on investment is the fact that you spend this money on setting up the podcast once and that podcast is there forever.
Whereas every time you go on facebook and you put in your ad spend, that money’s gone forever and the prospect has seen it once and forgotten about it in 5 seconds.