Using Facebook Organic Marketing To Generate High Ticket Sales – Chelsea Hutchinson

Using Facebook Organic Marketing To Generate High Ticket Sales – Chelsea Hutchinson



When You Decide Video Is Not Your Thing

I started this whole journey in may of this year I came across affiliate marketing in general on tick-tock just scrolling tick-tock late at night I found somebody talking about affiliate marketing and it piqued my interest.

I started using Tik Tok for marketing but it wasn’t really working for me. I kept going for a few months but I just wasn’t getting much leads or sales from it.

It started to become clear that I am more of a writer and not really video person and I never really understood what to do on Tik Tok. Tik Tok is all about performing to get attention and I am just not suited to it .

I did a basic course on Facebook marketing and dove straight into it.

I just learned the about Facebook organic in a beginner’s way and I got pretty lucky in my first couple weeks doing it by getting my first high ticket sale ever in 13 days and then my second one 17 days later. It was immediately working much better.

The next step was learning how to make sales more in a one-on-one situation like over zoom and phone calls and not so much in Facebook messenger and so that’s where I am right now.

The Facebook Strategy

I have basically just utilized my profile and optimized it to be a funnel essentially where I attract people and if they express interest, I chat to them via Facebook messenger.

It’s all about getting to know the person on a one to one basis. Each person is different so I don’t suggest any one product or service to everybody. Generally we offer a 30 minute Zoom chat to help them further. I send them a Calendly link to book it in and we go from there.

Preparation

Before all of this takes place we need to do a few things to our Facebook profile to put ourselves in a position where all of this can take place. For example you need to give your Facebook profile a makeover and having some nice professional photos with a call to action of some sort.

See below:

From there it’s a daily process of posting in such a way that you are demonstrating your authentic personality. It is important that you are honest with whatever stage you may be at. People can tell if you are trying to “Fake it until you make it”. They will respond best if you are being truly authentic and honest.

Engagement Posts Inspire Curiosity.

You want to avoid doing too much hard selling on your profile. You can post positive and inspirational posts for example. You want to achieve two things:

  1. Engagement – Positive posts that inspire and also show your real personality. People will begin to “know, like and trust you”. You will start to notice people will begin to engage with these posts more and more. Engagement is vital because it ensures that your friends and followers will continue to see your posts.
  2. Curiosity – Curiosity is where you gradually hint at your strategy for earning income online. You don’t want to just be straight out out and say it. You want to tease your followers a bit. The goal here is to “flush out” the followers that are interested in whatever you have to offer. If they are interested they will either leave a comment or send you a direct message. If they leave a comment that expresses interest, you can take the initiative and send them a direct message yourself.

See below for an example of a post that creates engagement and curiosity:

Creating A Targeted Audience For Free

Step 1) Join groups on Facebook that seem to have your desired audience. For example if you are into Affiliate Marketing you would search for and join groups about affiliate marketing. If you are a Life Coach for example, you may want to find and join self help groups.

Step 2) Send friend requests to active people in these groups. Once again you need to limit your friend requests to around 10 per day.

Important

  • To avoid Facebook Jail you should join no more than 10 groups per day
  • Pick groups that have healthy engagement and seem to be moderated. Some groups are full of people just spamming their links for example. You want to find groups that are active and moderated. You will be able to tell this when you see that the majority of posts are real people having real conversation.

Difficulty Level

This is a pretty simple task. You just need to make it a routine. For example after your morning coffee, send 10 friend requests, join a group and post one engaging post.

Chat With Chelsea

Get some guidance direct from the source book a chat with Chelsea today!

I’m a 30 year old single mom, entrepreneur, aspiring author. Chose to build a life for me and my daughter where I can be present for her and make money to support us.

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I’m a 30 year old single mom, entrepreneur, aspiring author. Chose to build a life for me and my daughter where I can be present for her and make money to support us.

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